Google Adwords and Using all the Right Ad Words

Many online content publishers report huge revenues from placing Google Adsense ads on their pages, and you’ve got to think – if publishers are making this much money simply by hosting paid-advertising, how profitable are these ads for advertisers making these tremendous payouts? The answer is simple. More and more all the time, paying-advertisers are running their PPC campaigns through Google Adwords and generating huge volumes of targeted-traffic to their pages – and they keep doing it because it keeps working .

Online business-owners know the value of targeted traffic, and employ many different methods of driving that traffic in order to keep making sales and establishing themselves as credible resources for online-consumers. However, many of the traffic-generation methods involved in such an ever-expanding online-environment are extremely time-consuming and can be painstakingly tedious. This is a major part of what drives the continued success of the Adwords program – to the benefit of advertisers and publishers alike. By doing the appropriate keyword-research, designing attractive and promising Adsense ads and bidding carefully in order to minimize costs and maximize exposure – ad words hosted on a cost-per-click basis can provide just the right, targeted exposure that businesses need in order to stay afloat on the internet.

Adwords ads appear in search-engine results based upon the advertiser’s bid and the bids of competitors. When setting up your PPC campaign with Google Adwords, you’ll be setting a bidding range, (ensuring that during periods of low-competition you’re paying no more than you have to in order to maintain your exposure, and that as the competition goes up, your cost-per-click goes up only as far as you’re willing to go to beat those competing advertisers), as well as a maximum daily budget. Google does the work of keeping your ads visible wherever you can afford for them to appear – and since you don’t have to pay until someone click on your ad, you can be sure that you’ll be seen all over the place, and it’ll only cost you if someone clicks-through to visit your website. Hopefully, when visitors do arrive at your site, they’ve done so out of a sincere interest to explore what you can offer them, and if your website promises something they’ll benefit from, you’ll make sales that you wouldn’t have if users didn’t have the opportunity to easily find you through Adwords.

It’s important to research the keywords you’ll be bidding on for your ongoing PPC campaign. Simply putting a price on the keywords you , as a business-owner, would search for to find your product might not work well to attract your ideal customers.

Google’s Keyword Tool and Traffic Estimator provide a great deal of information on how many monthly searches are made for particular keywords and phrases, as well as where those searches are coming from. In addition, they’ll provide detailed information on average cost-per-click, the amount of competition you’ll come up against for certain keywords, as well as the various misspellings commonly entered into search-fields. A lot of the time, bidding on keywords like “Google Addsense” or “Ad Words Google” can result in much more exposure than if you assume that people are carefully watching their spelling when they search for things online. Google’s Keyword Tool provides a lot of information you can use to determine which keywords will bring you the best results for the customers you’re trying to reach.

The Keyword Tool also provides the option of analyzing a domain name to determine which keywords that website relates well to – offering great insight into what’s working (as well as what’s not ), for your competitors. Checking out what search-engine results appear when you plug in the keywords you want your chosen “ad words” to show up for is important in order to get a good feel for what’s really going on with the average internet-user – and how you can expect them to find you , regardless of just how they’re searching for you.

Using the Google Traffic Estimator to get an idea of how your Adwords campaign will perform once you set it in motion is just as important as researching your keywords in advance. In addition to information on how often you can expect your paid-advertisements to appear, you can adjust your keyword bidding-ranges to determine whether following the average cost-per-click will necessarily bring more traffic than reducing your maximum bids. Sometimes, you’ll find that keywords with an average CPC of four or five dollars will bring in just as much traffic if you’re only paying a dollar or so per click – allowing you to gain an edge over most of the other competition out there. The more money you can save using Adwords the better – obviously…

Keywords and keyword-competition aren’t the only things to consider when putting together your Adwords campaigns – the look and content of your individual ads is extremely important. You don’t want your ad to read “Click here for FREE information on…” if the user who clicks the ad only finds a sales page that offers no more than an electronic shopping cart. Designing a poorly-performing ad is a very fast way to lose a lot of money with Adwords – so you’ve got to make sure that whatever the ad promises the user upon click-through, your page delivers.

Google Adwords users have access to a great deal of statistical information on the ongoing performance of their PPC campaigns as they progress – and it’s absolutely vital to keep a close watch on how your ads are doing as you go along. Quite often, simply making a few changes here and there can significantly reduce costs and increase traffic, so watching how your Adwords campaign is doing every day often means the difference between profitability and painful losses.

Similarly, overly promotional-sounding ads may not get the response you’d like. The more you sound like all those stereo-typical “shark-grinning” salesmen we’re all traditionally wary of, the less seriously you’ll be taken as a legitimate online business. A good idea is to craft individual ads for smallish-ranges of well-selected keywords, and take a more subtle approach to generating particular types of targeted traffic. Of course, this works best if you’ve got a variety of different landing pages for your different traffic sources.

For example, if you’re selling a product that promises to deliver help and guidance in managing effective internet-marketing strategies, then appealing to users searching for SEO-based content strategies, PPC tactics, and Article-Marketing might mean the best idea for your Google Adwords campaign is to have separate ads for:

• How to write great keyword-relevant content for your website
• The Adwords-ads that drive the BEST traffic
• Writing Traffic-Building Articles that people will WANT to read…

… and having separate landing pages for each Adwords campaign that focus on each of those elements of your membership service, and of course, attractive and well-contextualized links to other areas of your website. This will help ensure that the visitors who find you through your individual Adwords ads have a wide range of avenues through which to be introduced to your business, and when they arrive, they’ll want to spend some time getting to know what else you can offer them – thereby increasing your appeal by showing them more that just what they were expecting to find by clicking on your ads.

The most important thing to consider when developing a profitable Adwords campaign is what it is that people expect to find when they search for particular keywords and phrases. Someone simply entering the term “Internet-Marketing” is probably just looking for some general information about the industry, and they’re likely to do a great deal of cursory browsing – and perhaps looking further into your Internet-Marketing website if you can present them with an appealing introduction that promises to deliver more and more the more they explore your site. People searching specifically for “SEO Strategies” are probably website-owners who want to increase the flow of traffic to their own websites, so assuming that they stand to benefit from the SEO analysis resources available in your membership package is a safer bet than trying to market to people simply trying to learn about the industry in general.

It’s a good idea to spend some time on Google looking around at what range of website show up for different keywords and phrases – and think about what websites are ranking well for those keywords. Chances are, the sites showing up in first-place are the ones that best appeal to the average user searching for that particular search-term. Check out what these pages have to offer, and you’ll get a good idea of just how to craft your ads around that keyword, as well as what pages to direct those searchers to through your targeted Adwords campaigns.